Train the tourism professionals to the territory’s identity via M-learning
In a challenging environment for the tourism industry, the European tourism policy has established its priorities intending to meet new challenges, in particular through the "Agenda for a sustainable and competitive European tourism", the "Europe 2020 "strategy, the Treaty of Lisbon and the Commission Communication on tourism adopted on June 30th 2010 setting a new framework for tourism policy.
Platres’s Community Council is participating in the project Leonardo da Vinci Partnerships (2013-2015) “SUSTAINABLE M-TOURISM with the aim to train the tourism professionals to the territory’s identity via mobile learning”.
While offering tourist innovative teaching content, methods and practices for professional based on m-learning (mobile learning), the project aims to integrate identity dimension in tourism, to promote employability by developing or strengthening new qualifications and skills in the framework lifelong learning program.
The project will be at the heart of mastered competitive and sustainable tourist development issues, combining economic performance, professional’s quality of stakeholders and services and enhancement of the territory in its heritage, natural, cultural and social dimension.
Partners & Objectives- 7 partners in 7 countries
As part of this project, practical tools such as a Digital Handbook will be developed, in terms of M-learning training and operational solutions in terms of heritage tourism, based on existing best practices implemented by 7 European partners from 7 different countries which are the following:
- Centre Espagnol de Formation et d’Actions Intégrées de Développement (CEFAID) - Belgium
- LA CLEF (culture loisirs éducation et formation) - France
- Kartepe Municipality - Turkey
- Agency for economic development Bansko - Bulgaria
- Sdružení CEPAC Morava - Czech Republic
- Consell Insular de Mallorca, Departament de Medi Ambient - Spain
- Platres’s Community Council (Conseil d'administration de Platres) - Cyprus
The objectives of this program are:
- Integrate cultural and sustainable aspects and identity issue in the tourism value chain by disseminating among stakeholders the knowledge and know-how necessary to promote the territory
- Raising awareness among professionals / public authorities in order to promote sustainable tourism (environmental sustainability, economic performance, integration of the cultural dimension, local value added)
- Increase professional performance among tourism stakeholders
- Strengthen the competitiveness of destinations (competitive differentiation, authenticity / quality / diversity of supply)
- Build an European network cooperation, an exchange framework around the project issue
The Digital Handbook
The Digital handbook of good practices in terms of sustainable tourism, based on four themes:
- Preservation and enhancement of resources
- Renewable energy
- Green buildings
- “soft” mobility, intermodal systems
Will be a digital tool for the hospitality industry and stakeholders of each partner country, to promote their destination, learn about the history, culture, environment and unique features of the place where they leave.
It will also provide a tool for the visitors to read about the best practices of the place that they are visiting and learn more than what the eyes can see.
Further, it can be a tool for other countries to follow the best practices for the preservation and enhancement of their resources.
The Digital Handbook will be created by the Platres’s Community Council with the input of all partner countries.